PwC Embraces Crypto Ecosystem Following Regulatory Clarity Under Trump Administration

PricewaterhouseCoopers (PwC) has fully pivoted into cryptocurrency services, offering audits, tax advisory, and payment solutions to digital asset clients. The shift follows regulatory clarity provided by the Trump administration, including the Genius Act signed in July 2024, which established frameworks for stablecoins and bank-issued tokens.

"We have a responsibility to be hyper-engaged on both sides of the business," said PwC's Griggs, noting expanded opportunities across audit and consulting work. The firm now provides end-to-end crypto services, from accounting to strategic advisory—a stark contrast to its previous reluctance toward the sector.

The regulatory landscape transformed under SEC Chairman Paul Atkins' leadership, replacing Biden-era skepticism with institutional-friendly policies. This reversal prompted all Big Four accounting firms to dismantle barriers that once prevented most crypto companies from securing professional services.